“Baby Boomers will continue to dominate the affluent consumer segment for at least the next five-years, and probably the next ten, given their penchant to keep working rather than retire at 65 like past generations”.

The Over 55s List is an essential database of Australian Over 55’s extracted from the most comprehensive Residential File in Australia, kept constantly up-to-date daily. It contains 855,000 records with full personalisation including not only postal data, but also phone numbers (after-DNC count shown) and emails.

 

Data Quality Guarantee (Over 55s specific list only)

95%+ Accuracy on addresses, 92%+ emails, 92%+ phone numbers*
*Based on data utilized within 21 days of delivery, particularly phone numbers to comply with DNC Regulations.

NOTE: Phone numbers are already washed through the Do Not Call Register. If you are exempt (Charity/Research/Government Department) all Phone Numbers can be provided. Minimum order test quantity of 2k+ records plus $300 set up.

 

Pricing

Purchase entitles you to a 12 month multi-use contract, maximum two uses per month.

$300 set up fee along with the following rates plus GST:

wdt_ID Records Addresses Emails Addresses + Phones Addresses + Emails + Phones
1 0-2,000 Min. $340 per 1000 $420 per 1000 $390 per 1000 $470 per 1000
2 2,000-7,000 $330 per 1000 $400 per 1000 $380 per 1000 $450 per 1000
3 7,000-10,000 $320 per 1000 $390 per 1000 $370 per 1000 $440 per 1000
4 10,000-15,000 $310 per 1000 $380 per 1000 $360 per 1000 $430 per 1000
5 15,000-20,000 $300 per 1000 $370 per 1000 $350 per 1000 $420 per 1000
6 20,000-30,000 $290 per 1000 $360 per 1000 $340 per 1000 $410 per 1000
7 30,000-50,000 $280 per 1000 $350 per 1000 $330 per 1000 $400 per 1000
8 50,000-70,000 $270 per 1000 $270 per 1000 $320 per 1000 $390 per 1000
9 70,000+ $260 per 1000 $260 per 1000 $310 per 1000 $380 per 1000
*Over 100,000 special contract rate, depending on quantity. If you have your own database and do not wish to double up on the same contacts, please let us know prior to ordering and we can de-duplicate via DPID, Phone, Address or Email. (Typically free of charge)

 

List Contents

wdt_ID State Phone Numbers Emails Addresses
1 ACT 4,000 3,000 12,800
2 NSW 103,000 79,000 324,000
3 NT 8,000 6,000 25,000
4 QLD 38,000 29,000 119,000
5 SA 9,000 7,000 30,000
6 TAS 4,000 3,000 14,500
7 VIC 97,000 75,000 307,000
8 WA 14,000 11,000 42,000
9 TOTAL 271,000 208,000 855,000

Please Contact Us to purchase your tailored Over 55s List.