Subject Line is Key Your email’s subject line plays a crucial role in how likely subscribers will open it, as it is the only indicator they have of its content before opening. Email marketers have gone to great lengths to examine the open rates of different keywords & phrases and found their impact can […]
What’s so special about Email marketing & why is it so effective? Email is fast, you can go from idea to completed campaign in a day and you can immediately discern who read it, who looked at your website and who ordered. Instant stats are the ultimate test of the quality of your copy and […]
Hello, as you are reading this we are about 50 working days away from the end of the Financial Year. A well done and timely EOFY campaign can result in a 2-300% increase in sales in the last quarter. Other possible positive outcomes Clearance of old or slow moving stock or services. Extra income to […]
Fax, like all mass marketing, is primarily there to grow your business and win new clients. Winning new business is the hardest and most expensive thing there is. Existing clients generate 80% of your ongoing business BUT to expand and flourish you need a constant stream of new people. You must advertise entry level, affordable […]
We have been fax marketing in Australia for 15 years without one single compliance incident. In that time we have sent out millions of faxes for hundreds of different products. Here are the key ingredients of our success. Golden Rules We have achieved the above by following the Golden Rules of Faxing. Always comply with […]
