Category Archives: Email Marketing
Sep
Subject Line is Key Your email’s subject line plays a crucial role in how likely subscribers will open it, as it is the only indicator they have of its content before opening. Email marketers have gone to great lengths to examine the open rates of different keywords & phrases and found their impact can […]
Jul
What’s so special about Email marketing & why is it so effective? Email is fast, you can go from idea to completed campaign in a day and you can immediately discern who read it, who looked at your website and who ordered. Instant stats are the ultimate test of the quality of your copy and […]
Jun
Over the past 15 years, we have lost count of the number of clients who, after one campaign, didn’t see the results they wanted so decided it wasn’t for them. I’ve also lost count on the number of clients who after their 2nd or 3rd campaign, stayed with us to this day. When you’re not […]
Jun
Content and design go hand in hand! Whilst it’s important the content of your email is not only relevant and informative, it’s also vital to have a great design. To some, design can be an afterthought, but we believe a good email uses design to improve the content. If done correctly, the design will improve […]