Category Archives: Blog

How to Market with Generic Emails

Having been in the data game for 2 decades I often hear, “the list you supplied is mostly generic, I want named contacts”. It is possible to obtain named contacts lists from a List Broker like Accountable Lists or Impact Lists. There are several downsides to this, the cost is astronomic, the list size is […]

Lists and List Management

[vc_row][vc_column][vc_column_text] There are two types of lists available for you to use: • Lists compiled from your own client files, or lists sourced from your relevant industry body.• Comprehensive lists owned by a fax marketing company that are usually nation wide and will have masses of added data like area, business type etc. We have […]

Fax Marketing, What And When To Send

Fax, like all mass marketing, is primarily there to grow your business and win new clients. Winning new business is the hardest and most expensive thing there is. Existing clients generate 80% of your ongoing business BUT to expand and flourish you need a constant stream of new people. You must advertise entry level, affordable […]

The Do’s and Don’ts of Fax Marketing

We have been fax marketing in Australia for 15 years without one single compliance incident. In that time we have sent out millions of faxes for hundreds of different products.  Here are the key ingredients of our success. Golden Rules We have achieved the above by following the Golden Rules of Faxing. Always comply with […]

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