Category Archives: Marketing
Sep
Subject Line is Key Your email’s subject line plays a crucial role in how likely subscribers will open it, as it is the only indicator they have of its content before opening. Email marketers have gone to great lengths to examine the open rates of different keywords & phrases and found their impact can […]
Aug
Surviving the turbulent landscape of Covid-19 may well prove to be the greatest challenge of our generation, and we’re all scrambling for ways to work smarter and bring in new business. Many organizations in their haste to cut costs will be tempted to slash their marketing & advertising budgets but is it really such a good […]
May
Having been in the data game for 2 decades I often hear, “the list you supplied is mostly generic, I want named contacts”. It is possible to obtain named contacts lists from a List Broker like Accountable Lists or Impact Lists. There are several downsides to this, the cost is astronomic, the list size is […]